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Dr. Florian Zach

FACULTY AFFILIATE   |   Global Change Center

Hospitality and Tourism Management

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(540) 231-8425.  •


Florian Zach, PhD is an Assistant Professor in the Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business at Virginia Tech. He received his PhD in Business Administration from Temple University, USA and his Master in International Economics and Business Studies from the University of Innsbruck, Austria.

With an academic training in economics and business, his research focuses on innovation in tourism and hospitality. Dr. Zach is interested in strategic issues that support the sustainable development of tourism destinations. Past publications have investigated the inter-organizational collaboration and networks to understand how destination stakeholders collectively develop tourism innovations. Additionally, he works with colleagues to understand human-computer interaction issues stemming from the use of cutting-edge technologies in the context of tourism.